In our latest report, we learned that 79% of marketers said content marketing (by way of organic traffic) was the most effective channel for reaching their target customer.
(We asked marketers to select all channels that applied.)
Email (44%) and social media (also 44%) came in at a very distant second.
The gravy, though, came in the form of the actual responses.
My friend Andy Crestodina said, “rather than write something and hope they see it, include your audience in the content. Success is automatic. You get value before you even publish. That’s why it’s called ‘zero-waste marketing.’”
We asked others to share their most effective strategy (and channel) for reaching their target customer.
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