REPORT: What BFCM 2018 Taught Us About Ecommerce Customer Behavior

By December 6, 2018 No Comments

Didn’t BlackFriday/CyberMonday feel like one big long weekend of sales?

That’s because it was! Zaius did a deep analysis of our customer data including 104 million emails, 2.6 million product purchases, and hundreds of millions of total customer events.

You’ve already read the big industry reports on the overall revenue from BFCM, but we dug deeper and found some really interesting patterns in purchasing behavior across the board. Get the full report now.

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