How TurboTax Turns a Dreadful User Experience into a Delightful One

By February 12, 2019 No Comments

We couldn’t help but admire the thoughtful details that Intuit’s product team had put into the TurboTax experience. TurboTax managed to turn the hugely complex processes of deciphering our archaic tax code into a step-by-step, intuitive flow. The result is a prime example of really good UX. In this article, we discuss 9 tactics that TurboTax uses to a dreadful experience a delightful one.

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