When the UK’s largest betting and gambling company, Ladbrokes Coral Group, first attempted to implement RPA their efforts fell short. They had attempted to automate customer verification, payment reconciliation, and customer compliance operations, but the solution they chose was not user-friendly.
They had initially tried to automate two processes but found that despite the automation, employees were manually repeating work. Additionally, the solution was difficult to implement and use, causing their operations team to quickly loose faith in the technology.
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