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Everything You Need to Know About Picking and Using Brand Colors

By February 11, 2019 No Comments

How much thought should you put into your brands colors? Well, look at it this way: how memorable is Netflix red? Spotify green? Lyft magenta?

The colors you pick to represent your brand help tell your brand’s story. They help communicate your brand’s personality and defining characteristics.

This step-by-step guide will show you how to:

1. Identify your brand personality
2. Pick a core brand color based on your brand personality traits
3. Use a proven formula to build a color scheme from your core brand color

The guide also includes plenty of examples of color palettes from highly recognizable brands.

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