E-Commerce Landing Pages: 9 Best Practices to Lift Conversions

By November 8, 2018 No Comments

The e-commerce industry is absolutely booming. Recent data from Statista predicts worldwide e-commerce sales will reach over $3.45 billion by 2019 and a staggering $4.87 billion by 2021.

That’s a massive increase from just a few years ago.

So the opportunity is definitely there.

Unfortunately, conversion rates for most brands leave a lot to be desired.

The average landing page conversion rate across all industries is 2.35 percent.

However, the top 25 percent of brands are at nearly double that at 5.31 percent or higher.

And the top 10 percent are at 11.45 percent or higher.

That’s where you obviously want to be. But how do you get there?

There is a myriad of factors involved, but you could argue that a big part of finding success is constructing a rock solid e-commerce landing page.

If you can nail that part, you can increase product awareness, improve engagement and capitalize on a larger percentage of your leads.

In this post, I’m going to closely examine what all goes into the process of building a successful landing page and offer insights into what visitors are looking for.

So let’s get jump right in.

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